JTEC Welcomes New Neighbor Triumph Motorcycles

From an article by Josh Green for Urbanize Atlanta 

West End warehouse district revival lands ‘iconic’ motorcycle HQ, more

BeltLine-adjacent Lee + White is “gaining attention from both global and local users,” owners report

Following a year that saw its Great Lawn debut and stalls in a 19-vendor food hall finally start opening, the Lee + White warehouse district in West End has announced several office tenant wins in a time of historic vacancy levels across metro Atlanta.

Chief among those signings is U.K.-based motorcycle manufacturer Triumph Motorcycles, which has leased 15,000 square feet at Lee + White for its new North American headquarters.

KIPP Metro Atlanta Schools—a nonprofit network of free, public charter schools—has also inked a lease for creative office space near the BeltLine-adjacent property’s northernmost point.

Location of the 1070 and 1050 buildings where new office tenants will locate at the 11-building complex.Courtesy of MDH Partners, Ackerman & Co.; designs, Smith Dalia Architects

According to property owners MDH Partners and Ackerman & Co., the “iconic” motorcycle company plans to create offices, collaborative space, and a showroom in refurbished Building 1070, located in a section of the 11-building complex farthest from the adjacent MARTA rail line. The 1,400-square-foot showroom will spotlight both Triumph’s history and its current product lines.

Triumph’s headquarters is currently located at 100 Hartsfield Center Parkway, near the Delta Flight Museum at Atlanta’s airport. Company officials say Lee + White’s “distinctive, cool, authentic, and premium” aspects align with the motorcycle brand and will be featured in marketing and training events, according to a leasing announcement.

Meanwhile, KIPP has signed on to lease 7,767 square feet of collaborative space at nearby Building 1050 for offices and to host donors, staff, and parents. The network of 11 public charter schools in the city will occupy space elsewhere at Lee + White during the buildout process. Ackerman & Co. president Kris Miller said the signing “shows how we’re succeeding in our goal of creating a tenant mix that serves the West End community.”

Elsewhere in the district, more than 42,000 square feet of occupied offices have already opened this year.

That includes two spaces in Building 1050—one for nanotechnology company Carbice, which opened a 23,367-square-foot headquarters and production facility, and another for cleantech energy company JTEC Energy Inc., which is operating a 18,755-square-foot headquarters, lab, and machine shop at Lee + White.

One of several social spaces beside the BeltLine at Lee + White.Courtesy of MDH Partners/Ackerman & Co

In the leasing announcement, MDH Partners CEO Jeff Small said the activity is “proof that there is a healthy appetite for creative space where employees and people want to be” and that Lee + White “is gaining attention from both global and local users looking for unique space that fosters innovation and inspiration.”

MDH Partners and Ackerman & Co. bought the 22-acre district from Stream Realty for $40.3 million in 2019. Beyond the lawn and budding food hall, it now includes more than 200,000 square feet of creative offices.

The existing retail roster at so-called “Malt Disney” includes three breweries (Monday Night Garage, Best End, and Wild Heaven), a distillery (ASW), plus Boxcar restaurant, Hop City beer store, Honeysuckle Gelato, Doux South Pickles, and the Westside’s first rock-climbing gym, The Overlook. Its owners note that Lee + White also counts four direct entrances from the BeltLine’s Westside Trail.